Data Driven Marketing Strategies Echo

The Shift from Gut Feel to Real Insight I remember sitting in a conference room a few years ago, watching a marketing director present a quarterly plan built almost entirely on hunches. He had chosen the channels because they felt right. The messaging was based on what the CEO liked. The budget allocation was split evenly across departments, because that was the fair thing to do. By the end of the quarter, the numbers told a predictable story: middling return on ad spend,